How does Netflix choose what content to produce or buy?
Posted on Dec 09, 2025 / Art
Netflix uses a mix of data analysis, market trends, and creative pitches from producers to choose projects. They look at what people are binge-watching and which genres are gaining popularity. Executives also follow global trends and buy content from other countries when it shows strong potential. Data can influence decisions, but artistic vision also plays a big role in greenlighting shows. The company likes unique stories that feel different from traditional TV. They also invest in international productions to appeal to diverse audiences worldwide. All these factors help Netflix build a library that appeals to millions of viewers.
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